Halloween is the perfect occasion to embrace a celebrity persona so which costumes will be the big hit this year?
Using HighBeam Research, the media mentions of each “celebrity name” + “costume” were tracked since the start of the season on September 1, 2011. This Halloween, the King of Pop Michael Jackson still reigns supreme as the costume of choice with 31% of media mentions while pop princess Katy Perryreceived 25% of mentions.
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